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Enough With the Noise: Getting Personal with Social Media

Blog • April 18, 2012 • By Hailey McDonald

An amplifier that has a max volume of 11 rather than 10.

At one time or another, we’ve all experienced a listless stream of content on our social media feeds. Whether it’s a long list of tweets full of shallow, irrelevant content or moaning and groaning from your Facebook friends that you just don’t care about – it’s easy to agree that we all need some noise canceling headphones. Continue reading →

Infographic: Why Personal Semantic Agents?

Blog • February 14, 2012 • By Hailey McDonald

personal_semantic_agents_infographic

We are plagued by a flood of information – a digital tsunami. More spam. More daily deals. The digital tsunami dilutes your message. This is critical today as a number of global technological developments and socio-economic factors will dramatically change the landscape that we presently experience. Continue reading →

Don’t be fooled by ‘personal agent’ impostors

Blog • January 26, 2012 • By Eric Hillerbrand

Don’t be fooled by ‘personal agent’ impostors

Oftentimes, ‘personalized’ is slapped onto any functionality that allows a user to select from a list of categories. I want coupons on Outdoor Activities, Men’s Clothes, and Baby Clothes. I hardly call that ‘personalized’. Imagine if relationships were personalized in that way. Match.com would limit their profile to things like size, hair color, IQ. This is hardly a way to build a lasting relationship. Continue reading →

I love Siri.

Blog • January 20, 2012 • By Eric Hillerbrand

I love Siri.

I love Siri—the assistant that comes integrated with the iPhone. The ability to bark a command and have a response has given me new control over the omnipresent mobile device that is attached to my side 365/24/7. Does it help? Sure. It helps with the tasks that Apple thinks iPhone users need help with. Continue reading →