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Don’t be fooled by ‘personal agent’ impostors

Blog • January 26, 2012 • By Eric Hillerbrand

Oftentimes, ‘personalized’ is slapped onto any functionality that allows a user to select from a list of categories. I want coupons on Outdoor Activities, Men’s Clothes, and Baby Clothes. I hardly call that ‘personalized’. Imagine if relationships were personalized in that way. Match.com would limit their profile to things like size, hair color, IQ. This is hardly a way to build a lasting relationship. Continue reading →