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Learning Complex Classifier Systems: The Very Beginning. What’s this all about?

Blog • • By Mechie Nkengla

Learning Complex Classifier Systems: The Very Beginning. What’s this all about?

Our world is made up of many different things, of many different magnitudes that interact amongst themselves with a resultant outcome. These interacting things themselves may yet be composed of other smaller things. Confused yet? Indeed this is the description of a complex system. The complexity can become even more complex by considering dimensions of … Continue reading

JCPenney captures consumer engagement with ‘everyday low prices’

Blog • • By Phil Jacus

JcPenney is trying out the everyday low price model instead of a flood of offers.

Beginning Feb. 1, JCPenney stores around the country will introduce a new “Fair and Square” pricing strategy that incorporates everyday low prices rather than having advertised sales. The retailer is also revamping the design and layout of their stores and print catalogs for a fresh look. Check out the video below for a little taste of how JCPenney is reaching out to today’s consumer. Continue reading

Consumer control: A nasty four-letter word

Blog • • By Eric Hillerbrand

Consumer control is an increasing trend in today's world of big data.

It is a code word for ceding brand authority to the masses. And, spending brand equity needlessly. The reality is the consumers are in control. Consumers expect to control their music, personalizing their playlist to their mood and moment on their iPhone. Continue reading