Blog

JCPenney captures consumer engagement with ‘everyday low prices’

Blog • • By Phil Jacus

JcPenney is trying out the everyday low price model instead of a flood of offers.

Beginning Feb. 1, JCPenney stores around the country will introduce a new “Fair and Square” pricing strategy that incorporates everyday low prices rather than having advertised sales. The retailer is also revamping the design and layout of their stores and print catalogs for a fresh look. Check out the video below for a little taste of how JCPenney is reaching out to today’s consumer. Continue reading

Consumer control: A nasty four-letter word

Blog • • By Eric Hillerbrand

Consumer control is an increasing trend in today's world of big data.

It is a code word for ceding brand authority to the masses. And, spending brand equity needlessly. The reality is the consumers are in control. Consumers expect to control their music, personalizing their playlist to their mood and moment on their iPhone. Continue reading

I love Siri.

Blog • • By Eric Hillerbrand

I love Siri.

I love Siri—the assistant that comes integrated with the iPhone. The ability to bark a command and have a response has given me new control over the omnipresent mobile device that is attached to my side 365/24/7. Does it help? Sure. It helps with the tasks that Apple thinks iPhone users need help with. Continue reading