Mark Glowack – Vice President of Consulting Services
As the Vice President of Business Development, Mark Glowacki has more than 25 years in experience in marketing, strategy and sales. He has a deep understanding of the consumer space with successes in consumer services, retail and CPG.
His most recent venture was starting a coalition loyalty firm connecting commercial partners with families in a cause-related manner. Prior to that, Mark helped build IRI’s Loyalty Analytics practice where he was responsible for driving revenue, providing insights and fueling retailer/CPG collaboration in marketing, merchandising and operations.
Previously, Mark served as the CMO for Marsh Supermarkets. In that role, he reversed negative trends in customer traffic by building and implementing the “customer” segmentation strategy. His consumer products background includes Kraft, Sara Lee and an ownership position with Salerno.



