Blog

Infographic: Why Personal Semantic Agents?

Blog • February 14, 2012 • By Hailey McDonald

personal_semantic_agents_infographic

We are plagued by a flood of information – a digital tsunami. More spam. More daily deals. The digital tsunami dilutes your message. This is critical today as a number of global technological developments and socio-economic factors will dramatically change the landscape that we presently experience. Continue reading →

Learning Complex Classifier Systems: The Very Beginning. What’s this all about?

Blog • February 10, 2012 • By Mechie Nkengla

Learning Complex Classifier Systems: The Very Beginning. What’s this all about?

Our world is made up of many different things, of many different magnitudes that interact amongst themselves with a resultant outcome. These interacting things themselves may yet be composed of other smaller things. Confused yet? Indeed this is the description of a complex system. The complexity can become even more complex by considering dimensions of … Continue reading →

JCPenney captures consumer engagement with ‘everyday low prices’

Blog • January 30, 2012 • By Phil Jacus

JcPenney is trying out the everyday low price model instead of a flood of offers.

Beginning Feb. 1, JCPenney stores around the country will introduce a new “Fair and Square” pricing strategy that incorporates everyday low prices rather than having advertised sales. The retailer is also revamping the design and layout of their stores and print catalogs for a fresh look. Check out the video below for a little taste of how JCPenney is reaching out to today’s consumer. Continue reading →

Don’t be fooled by ‘personal agent’ impostors

Blog • January 26, 2012 • By Eric Hillerbrand

Don’t be fooled by ‘personal agent’ impostors

Oftentimes, ‘personalized’ is slapped onto any functionality that allows a user to select from a list of categories. I want coupons on Outdoor Activities, Men’s Clothes, and Baby Clothes. I hardly call that ‘personalized’. Imagine if relationships were personalized in that way. Match.com would limit their profile to things like size, hair color, IQ. This is hardly a way to build a lasting relationship. Continue reading →

Web 3.0 is alive and real

Blog • January 23, 2012 • By Eric Hillerbrand

Web 3.0 is alive and real

Web 3.0 is worth marking merely because it addresses a problem produced by the Web 2.0 world too much noise. Does anyone really think they can manage 650 social connections, review 30 pages of Amazon product recommendations, or view 20 recommended videos on YouTube. Continue reading →

The Digital Tsunami™

Blog • • By Eric Hillerbrand

Marketers can use consumer engagement techniques to personally filter the noise of the digital tsunami.

Today’s consumer is ready for the next generation of ‘noise canceling headphones.’ The only question in my mind: will consumers develop them or will marketers offer them. Continue reading →

Consumer control: A nasty four-letter word

Blog • • By Eric Hillerbrand

Consumer control is an increasing trend in today's world of big data.

It is a code word for ceding brand authority to the masses. And, spending brand equity needlessly. The reality is the consumers are in control. Consumers expect to control their music, personalizing their playlist to their mood and moment on their iPhone. Continue reading →

I love Siri.

Blog • January 20, 2012 • By Eric Hillerbrand

I love Siri.

I love Siri—the assistant that comes integrated with the iPhone. The ability to bark a command and have a response has given me new control over the omnipresent mobile device that is attached to my side 365/24/7. Does it help? Sure. It helps with the tasks that Apple thinks iPhone users need help with. Continue reading →